Profile
Marketing Operations & Digital Marketing graduate (RMIT University Vietnam) with 3+ years at Apollo English Center — specialising in campaign execution, QC processes, KPI tracking, and cross-functional coordination. Experienced in building systematic quality-control workflows, managing multi-stakeholder operations end-to-end, and proactively resolving operational issues before they escalate. Brings a data-driven, solution-oriented mindset and a strong sense of ownership to every task.
Education
Bachelor of Digital Marketing
RMIT University Vietnam
Graduated: December 2025
Tools & Skills
Data & Reporting
MS Excel
Google Sheets
Pivot Tables
KPI Tracking
Cost Variance Analysis
Digital Marketing
Facebook Ads
Google Analytics
TikTok Ads
SimilarWeb
Semrush
Media Planning
Soft Skills
Cross-functional Coordination
Root Cause Analysis
Stakeholder Comms
Canva
Core Competencies
High Responsibility & Ownership
100% on-time submissions across all reporting cycles; zero warnings in 2025
Solution-oriented Mindset
Designed App Completion tracking system & double-check checklists unprompted
Quality Control Rigour
97–98% accuracy; pre-submission review steps built into every workflow
Effective Communication
Aligned 4+ teams per campaign; translated KPI data into management-level summaries
Adaptability & Learning
Led team briefings during ATLS system transition; provided alternative workflows
Work Experience
Apollo English Center — HCM29 VGP
- Executed end-to-end setup and 100% quality control for 5+ monthly marketing campaigns (Demo Days, seasonal activations), ensuring alignment with operational guidelines and seamless user experience
- Monitored and resolved operational issues through daily task flows (attendance, payroll, student data), coordinating with internal teams to minimize user-facing errors and maintain 97–98% data accuracy
- Designed and optimized KPI tracking systems (App Completion, Workbook Completion), improving reporting accuracy from ~95% to 97–98% and enabling better decision-making
- Collaborated with 4+ cross-functional teams (Teaching, Marketing, Customer-facing teams) to align campaign execution and translate data into actionable insights
- Proposed and implemented process improvements (multi-touch follow-up workflows, tracking templates) to enhance user engagement and operational efficiency
- Built and maintained performance dashboards with 100% on-time reporting, ensuring data completeness and usability for management
- Supported system updates and operational transitions (ATLS), providing guidance and alternative workflows to ensure continuity
Apollo English Center
- Hosted 3 brand-scale events (Golden Bell, Demo Days, Summer in Tomorrow Land) with bilingual communication and live stakeholder management across 100+ attendees.
- Coordinated real-time class operations across teachers, students, and support staff — managed live issues (room changes, late arrivals) with minimal escalation.
Digital & Campaign Experience
Facebook Ads — Personal Project (Small Business Fanpage)
Planned and executed small-scale Facebook Ads campaigns (200K–500K VND per campaign), including audience targeting, creative A/B testing, and performance monitoring (reach, engagement, CPC). Iterated ad content based on observed performance data — applied a test-and-optimise loop consistent with growth marketing workflows.
Mobile Marketing Campaign Proposal — Cake by VP Bank (RMIT, 2025)
Developed full digital campaign strategy including audience segmentation, channel media plan (Facebook, Google, TikTok), KPI estimation (reach, engagement rate, CAC), and budget allocation — pitched live to VP Bank's client panel.
Digital Video Campaign — CHUS Social Commerce (RMIT, 2023)
Produced full digital video campaign strategy covering platform selection, content direction, and performance metrics aligned with brand objectives.